Shopping for Babies

The saying used to be shop till you drop, but now that takes on a new meaning in Japan..

Alarmed by its sliding birth rate and rapidly aging population, Japan is hoping the prospect of lower shopping bills will encourage couples to go for bigger families.

The government is considering issuing identity cards to families with children which would give discounts at stores cooperating with the program, the Yomiuri Shimbun daily said on Thursday.

What genius thought this one up?